When under garments first showed up in the clothing industry, almost every manufacturer creates the same thing – made from white cotton and with a garter on the waist area. The variations were only limited to sizes. When the beach towels first showed up, the earlier ones were all of the same color and of the same sizes. The commonness of things then was ugly. Watch the colored versions of the old films and you will see what I mean. The women and men seem to be wearing the same style and design of under garments, and they use the same towel. In fact, the lack of variation in towel designs and styles can still be seen in spa, massage clinics, gyms, and health clinics. Of course, the towels are used for their primary purpose – absorbing liquid substances like water and sweat. While the seemingly standard white color in towels is somewhat acceptable in some businesses, the size is awkward. Most beach towels appear to have standard sizes as if everyone has the same surface area of the skin. In some stores, they offer small, medium, and large beach towels but the variation as to size is limited to three. Everything changed when the internet showed up and gave us more retail stores selling beach towels of all sizes, all colors, all designs, and even all shapes. The sizes of towels sold in online retail stores is not limited to small, medium, and large but you have a huge array of towel sizes – A, B, C, D and E; or size-1, size-2 to size -10; or ESS (extra extra small), ES(extra small) to XXL (extra extra large). As we move to the next months or years, we will see more variations. Sooner or later, the traditional businesses will also do away with their standardizations. We will soon have non-standardized large beach towels in our regular department stores.